Q1 2021 Brazil Snapshot: Top Personal Finance Apps on Unified Platform

In the first quarter of 2021, Brazil's personal finance app market showcased interesting trends across top applications on the unified platform. Sensor Tower's data provides an insightful glimpse into the performance of these apps.

Money manager & expenses, despite not generating revenue, saw a fluctuation in downloads, starting at around 4K in the last week of December, peaking at nearly 6K in early February, and then stabilizing around 5K by the end of March. Weekly active users showed a more consistent upward trend, rising from 6K to over 16K in the same period.

Splitwise maintained a steady revenue stream, hovering around a few hundred dollars weekly, with peaks reaching $250. Downloads started strong at 11K but declined to just under 2K towards the end of the quarter. Active users initially decreased from 18K to around 14K but experienced a rebound, ending the quarter at nearly 16K.

Fast Budget - Expense Manager revealed a revenue range from $144 to $275 weekly. The app faced a significant drop in downloads from over 2K to just 43 in late March, while weekly active users showed a decline from 4K to around 2K.

Wallet: Budget Expense Tracker generated revenues that varied, with a high of $335 in early January to lows of around $156 in mid-March. The app's downloads saw a sharp increase in the last week of March to over 2K, recovering from a zero count in mid-January. Active users showed a positive trend, growing from 4K to over 7K.

Lastly, Tricount - Split group bills observed modest revenues, peaking at $67 twice throughout the quarter. Downloads saw a peak of over 1K in mid-February but fell to just over 100 by the end of March. Active users for Tricount declined from around 4K to under 2K.

For more detailed insights and data, Sensor Tower's platform offers an in-depth analysis of the app market trends.